Trademark Use



		TASER International and its shareholders place great value on the trademarks used with TASER products. Each trademark identifies the product as originating from TASER International, Inc. The "TASER" trademark is one of several trademarks of TASER International and is properly used as follows: TASER® electronic control device. The following guidelines must be followed to avoid improper use in the United States and other countries where TASER trademarks are registered.

1.

Use Use each TASER trademark in its proper form.

      a.     The trademark "TASER" must always refer to a product marketed by TASER International, for example, a TASER® electronic control device.

       b.    The letters in "TASER" must always be written in block capital letters whether used in the trademark or the name of the company. The words "Taser" and "taser" are both incorrect.

       c.     Do not display the mark in any unusual typeface or in any other manner that might blur its distinctiveness.

2.      Identify each TASER trademark with the proper   trademark notice.

a.     The "®" trademark notice, as in "TASER®”, indicates that the mark is claimed as a registered trademark in the United States. The "™" trademark notice, as in "Shaped Pulse™ technology”, indicates that the mark "Shaped Pulse" is claimed as a trademark but not yet registered in the United States.

b.    If you do not know whether a particular trademark is registered or not in your country, use the ™ notice instead of ®. Place the proper notice, ® or ™, immediately following the trademark without any space between the mark and the notice (e.g., TASER®). Always place the notice immediately before the word "brand" or a generic term that must follow the trademark (e.g., TASER® brand cartridges or TASER® electronic control device), as it acts as a dividing line between the trademark and the generic name of the product or service to which the mark relates.

3.     Use the trademark notice with the trademark's first and/or most prominent appearance(s) in any material.

      a.     To best serve its purpose, the "®" or "™" trademark notice should always accompany the trademark's first and/or most prominent appearance(s) in any material (e.g., document, program, packaging, etc.).

       b.    You need not use the notice each time the mark appears thereafter.

      c.     Where portions of a document may be accessed out of sequence (e.g., a website), use the notice where the mark first appears in each portion.

4.

1.     Attribute properly any use of a TASER trademark in a separate trademark attribution section.

a.     Each document in which a TASER trademark appears must contain a trademark attribution sentence identifying each trademark as a trademark of TASER International, Inc.

b.    At a minimum use this attribution:

TASER® is a registered trademark of TASER International, Inc., registered in the U.S. All rights reserved.

c.     The attribution should include all TASER trademarks that appear in the text.

For example: AIR TASER, M26, and X26 are trademarks of TASER International, Inc., and TASER® and ADVANCED TASER® are trademarks of TASER International, Inc., registered in the U.S. All rights reserved.

d.    If the material may be viewed in several countries, use an attribution that indicates which marks are registered in which countries.

TASER®: AU, CN, HK, JP, KR, OHIM, R.O.C., SG, US, ZA • ®: CN, JP, KR, OHIM, R.O.C., US • All rights reserved. Tous droits résérves. Alle rechte vorbehalten.

e.     The attribution sentence should appear, as appropriate, below the document's copyright notice (typically opposite the title page of a book), at the end of a data sheet or marketing brochure, or at the bottom of an advertisement, and always in legible type (7 point or larger).

DonDo not use a TASER trademark as part of any other trademark, company name, website URL, or metadata.

a.     Your use of a TASER trademark must not falsely imply that there is any kind of a relationship between your company and TASER International, Inc.

b.    You may not incorporate a TASER trademark into your own trademarks, service marks, company names, trade names, website URL, or web page metadata, unless permitted by a distributor agreement with TASER International, Inc.

c.     Never combine a TASER trademark with any other description or identification. For example, "TASER-like" is improper.

1.

2.       Use each TASER trademark to accurately identify the source.

      a.     Each TASER trademark can only be used to indicate technology, specifications, products and services originating from TASER International, Inc. The trademark "TASER" cannot be used for any other purpose. Do not use a TASER trademark to identify or describe products, services, or technology unrelated to TASER International, Inc. Specifically:

      b.    "TASER" or "ADVANCED TASER" must not be used when referring to your product or service.

       c.     "TASER" or "ADVANCED TASER" must not be used in a description of your product or service.

      d.    Your use of a TASER trademark must not imply your product or service is sponsored, authorized, or endorsed by TASER International, Inc.

      e.     Your use of a TASER trademark must not falsely suggest to the public that TASER International, Inc. is the origin of any of the goods and services you show or describe in your advertising.

3.       Always use a TASER trademark properly in text.

a.     Each TASER trademark indicates products and services exclusively marketed by TASER International, Inc. Always use a TASER trademark as an adjective, not a noun or verb. Words such as "TASER device, "TASER technology," or "TASER weapon" are correct, but "TASER" alone is not. Instead of, "The officer shot his taser" use, "The officer deployed his TASER device”. Instead of, "cartridges for a TASER" use, "cartridges for a TASER® X26”.

b.    Never pluralize a TASER trademark. Instead of "TASERs" or "TASERS" use "TASER devices" or "TASER electronic control devices”.

c.     Never render a TASER trademark possessive by use of an apostrophe. Instead of "the TASER’s battery pack" use, "the TASER device’s battery pack”.

d.    Do not misuse the name of the product. Instead of "AAcme Distribution offers the TASER" use, "AAcme Distribution offers the TASER® X26 electronic control device”.

4.       TASER trademarks and product descriptions

Always follow a TASER trademark with a name of one of our products or services. The most frequently used descriptions of TASER products include trademarks, some of which are registered in the US. If you do not know whether a mark is registered in a particular country, be careful to use "™" in place of "®”. As of June 2008 the following descriptions are correct for the United States.

a.     ADVANCED TASER® M26™ electronic control device

b.    ADVANCED TASER® M18™ electronic control device

c.     CheckLock™ screening services

d.    The X26™ uses a Shaped Pulse™ waveform

e.     Shockwave™ area denial device

f.     TASER® CAM™ video/audio recorder

g.    TASER® C2™ electronic control device

h.     TASER® MPH™ holster

i.      TASER® VDPM™ battery module with video/audio recorder

j.      TASER® X12™ less lethal shotgun with Mossberg® breech block

k.     TASER® X26™ electronic control device

l.      TASER® X26C™ electronic control device

m.   TASER® XREP™ cartridge (the part loaded into a shotgun)

n.     TASER™ when used on promotional materials including coffee, clothing, sports accessories, pens, jewelry, etc.

o.    TRAD™ software

p.    TRAD™ family of area denial devices

q.    TRAD™ electronic control devices

r.      X-Rail™ mount

5.        Confusion

Do not use brands that are confusingly similar to a TASER trademark including TASER word marks and logos. A brand may be confusingly similar to a TASER word mark if it has similar spelling, pronunciation, or meaning. A brand may be confusingly similar to a TASER logo if it has similar shape, color, symbols, arrangement, or graphic effects.

Last Updated: 2/9/2009 9:40 PM