At TASER Self-Defense, we believe your life isn’t just worth protecting, it’s worth living boldly. That means empowering people to move through their day with confidence, awareness, and peace of mind.
That’s why we’re proud to partner with Citizen, the most popular safety app in America. With over 15 million users, Citizen's mission is to protect the world through real-time alerts and live video. Together, TASER Self-Defense and Citizen are creating a more complete approach to safety, combining real-time information with proven tools for protection.
A Mission Rooted in Awareness and Prevention
“Our mission is simple: to protect the world by putting real-time safety information directly into people’s hands,” said the Citizen team. “We believe awareness is the first step toward prevention. By giving people instant alerts about nearby crimes, fires, natural disasters, or other emergencies, we empower them to make the safest decisions for themselves and their loved ones.”
Citizen’s purpose is clear: to keep people informed so they can make better, safer choices. And that’s exactly where our missions align. TASER Self-Defense gives people the means to act confidently when danger can’t be avoided.
Complementary Strengths: Awareness + Action
“Citizen and TASER Self-Defense both approach safety through empowerment,” Citizen shared. “Citizen focuses on situational awareness through real-time alerts and community activation through live video—giving people the information they need to avoid danger. TASER Self-Defense provides a proven tool for defense in situations where danger can’t be avoided. Together, we cover both sides of the safety equation: awareness to help people stay out of harm’s way, and physical protection if harm becomes unavoidable.”
When you bring those two pieces together, you get a complete safety ecosystem. Citizen informs, TASER Self-Defense equips. Together, we help people feel prepared, not fearful.
Everyday Habits that Keep You Safer
Citizen shared a few simple but powerful reminders that can make all the difference:
- Stay aware of your surroundings. Prevention starts with awareness.
- Trust your instincts. If something doesn’t feel right, prioritize your safety and leave.
- Use tools and technology. Whether that’s Citizen to stay informed or a TASER device for protection, these resources can make a critical difference.
- Have a plan. Know your exits and how to reach help quickly, whether that’s calling 911 or connecting with a Citizen Safety Agent.
These are everyday actions that build confidence. The kind TASER Self-Defense believes in, too.
Why Partnerships Like This Matter During Crime Prevention Month
October is Crime Prevention Month, a time dedicated to education, awareness, and proactive safety. Partnerships like Citizen and TASER Self-Defense highlight how safety is never one-dimensional, it’s built on both information and empowerment.
“Safety isn’t one-dimensional, it requires information and action,” said Citizen. “By highlighting partnerships like this, we’re showing that prevention and protection go hand in hand. Citizen ensures people know what’s happening around them in real time, and TASER Self-Defense ensures they’re prepared if danger becomes unavoidable. Together, it’s about creating a more complete ecosystem of safety that empowers communities to feel informed and protected."
The Takeaway: Awareness is Power — Action is Confidence
“Safety starts with awareness but doesn’t end there,” said Citizen. “Citizen gives you the knowledge to avoid danger, and TASER Self-Defense gives you the confidence to face it if necessary. There is strength in numbers. Having the Citizen community reporting on incidents or being able to help when danger occurs, but if you're in immediate danger, having a physical accessory to defend yourself is critical. Together, we’re helping people live safer, more empowered lives, not by replacing emergency systems, but by putting life-saving tools and information directly in people’s hands.”
Protect the life you’ve built with awareness from Citizen and confidence from TASER Self-Defense. Together, we’re redefining what it means to feel safe, prepared, and empowered every day.
