Why Self-Defense With TASER Devices Is the Future of Personal Protection By Rick Smith, CEO and Founder of Axon

Hello, I'm Rick Smith, CEO and founder of Axon, and I want to personally thank you for considering a partnership with us to bring TASER Self-Defense products to your customers.

At Axon, our mission is to protect life. In 2022, we set a bold goal to reduce serious injuries and fatalities in encounters between police and the public by 50% before 2033. We call this our moonshot because, like landing on the moon, achieving it requires breakthrough, innovation, collaboration and a shared commitment to safety.

But our mission goes beyond law enforcement. Public safety is for everyone. And that's why TASER Self-Defense exists, to empower people with a powerful, less lethal way to protect themselves and their loved ones.

By offering TASER devices in your stores, you're not just expanding your product selection. You're giving customers a trusted first line of defense that helps them feel prepared and in control of their own safety.

And we're not stopping there. Our engineers are continuously innovating to deliver smarter, more effective personal protection solutions. Your partnership plays a vital role in equipping more people with the confidence and tools to help protect the life they've built.

We'd love to hear your feedback. Reach out to us at team@taser.com. Together, we can redefine personal safety and make a lasting impact. Thank you and we look forward to welcoming you as an Official Authorized TASER Dealer.

Protect the life you’ve built.

< Back to TASER Content Hub