About Axon

TASER Self-Defense is the consumer division of Axon Enterprise, the global leader in public safety technology. Founded in 1993 with one clear mission––Protect Life––Axon has spent more than 30 years partnering with public safety agencies and communities worldwide to develop groundbreaking technology that saves lives, reduces harm, and creates safer outcomes. Today, more than 18,000 law enforcement agencies across 80+ countries rely on the Axon Ecosystem of connected hardware, software, and training.

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Protect the Life You've Built

At TASER Self-Defense, we’ve taken Axon’s mission and made it personal—protecting your life, your family, and your future. Life isn’t just about survival; it’s about living fully, fearlessly, and enjoying every moment. Whether walking to your car at night, jogging a quiet trail, or answering an unexpected knock at your door, TASER Self-Defense empowers you with advanced less-lethal tools to move through life with confidence. Because your life isn’t just worth protecting—it’s worth living boldly.

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Our Values Drive Us Forward

  • 🇺🇸 Patriotism

    Rooted in American innovation and grit, TASER Self-Defense embodies the spirit of personal freedom and resilience. Designed in the USA, our tools honor your right—and duty—to protect the life you’ve built.

  • ⚡ Innovation

    We’re redefining personal defense with cutting-edge technology and Axon’s trusted expertise. TASER Self-Defense delivers the most advanced tools so you can protect yourself and your loved ones with confidence.

  • 🛡️ Empowerment

    Preparedness isn’t just about having the right tools—it’s about the mindset they inspire. TASER Self-Defense equips you with the confidence to face any situation head-on, knowing you’re ready for whatever comes your way.

  • 🤝 Guardianship

    TASER Self-Defense supports the protector in you. Our advanced, less-lethal solutions align with your values of responsibility and resilience, empowering you to safeguard your loved ones and your future.

A BETTER FUTURE Protection with Fewer Consequences

We believe the world is full of good people and hope that you will never need to fire one of our devices under duress. However, we also believe that carrying one of our less-lethal solutions is the most convenient way to protect yourself and your loved ones with less worry and more confidence. 

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